Wednesday, November 2, 2011

Full-Circle: Nightrider Messenger

Last week Timbuk2 launched our limited edition, made in San Francisco Nightrider Messenger. The product had been in the works since 2008 (full story here). It was:
  • Inspired by 2 employees, 1 bridge & 1 fan
  • Developed, prototyped & built in Timbuk2's San Francisco factory
  • Tested by said fan
  • Launched in limited quantity with backyard video footage & an on-model shot from fan (aka muse)
  • Shared by fan, her community & Timbuk2 fans


The Product
The Muse
The Video The Homepages: Oct 25 & Oct 28
The Email
The Product Page: Includes inspiration images as product perspectives
The Blog Post

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